Privacy Policy

YLM and Your Lifestyle are trading names of Your Lifestyle Marketing, a company registered in England and Wales No 17189874 with its registered office at 128 City Road, London, EC1V 2NX and by entering our site you are agreeing to YLM UK’s Terms and Conditions, to view our T&Cs and Privacy Policy to see how YLM UK will use your information.

YLM UK are specialists in the provision of consumer data for marketing, profiling and market research purposes and we are committed to protecting and respecting your privacy. We work closely with some of the UK’s leading brands to help them target their offers better and learn more about what consumers want from their products and services. YLM UK provides manufacturers, retailers, service providers and marketing organisations with the key information they need in order to serve you better. Be assured that any such companies will only use your data in accordance with the Data Protection Act 2018 and other applicable laws relating to privacy.

Marketing Services Providers are companies who collect data from Data Controllers, such as ourselves, and help their clients tailor products and services which best suit your needs. They may also use your data for fraud prevention. The Marketing Services Providers we work with are strictly limited to only those organisations we have completed checks on and who will process your data in strict compliance with all laws, regulations and guidance with regard to Data Protection. We will share your data under strict licence terms with the Marketing Services Providers listed below, who like us, will use it to create products and services to help organisations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels. Our Marketing Service Providers include:

• https://www.consumerlifestyles.co.uk/
• Lead 365 Limited – https://www.lead365.co.uk/privacy-policy/

In sharing your data with Marketing Services Providers, we rely on a lawful ground called ‘legitimate interest’, as our business depends on our ability to partner with third parties who process personal data for marketing-related reasons.

BACKGROUND:

Your Lifestyle Marketing Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers and business associates, and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

1. Information about Us

YLM and Your Lifestyle are trading names of Your Lifestyle Marketing, a company registered in England and Wales No 17189874 with its registered office at 128 City Road, London, EC1V 2NX and by entering our site you are agreeing to YLM UK’s Terms and Conditions.

2. What Does This Notice Cover?

This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

3. What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

The personal data that we use is set out in Part 5, below.

4. What Are My Rights?

Under the DPA 2018 & GDPR Legislation, you have the following rights, which we will always work to uphold:

• The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 12.
• The right to access the personal data we hold about you. Part 10 will tell you how to do this.
• The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 12 to find out more.
• The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 12 to find out more.
• The right to restrict (i.e. prevent) the processing of your personal data.
• The right to object to us using your personal data for a particular purpose or purposes.
• The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
• The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
• Rights relating to automated decision-making and profiling. We do not use your personal data in this way. Part 6 explains more about how we use your personal data.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 12.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office whose contact details are:

We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 12.

Those third parties who would wish to send you marketing communications or to advertise to you will fall into the following categories:

5. What Personal Data Do You Collect and How?

Depending upon your use of our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. We do not collect any ‘special category’ or ‘sensitive’ personal data, personal data relating to children, or data relating to criminal convictions and/or offences.

6. How Do You Use My Personal Data?

Under the DPA 2018 & GDPR Legislation, we must always have a lawful basis for using personal data. The following table describes how we will or may use your personal data, and our lawful bases for doing so:

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message, or post with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the DPA 2018 & GDPR Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 12.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the DPA 2018 & GDPR Legislation and your legal rights.

7. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

8. How and Where Do You Store or Transfer My Personal Data?

We will store or transfer your personal data within the UK. This means that it will be fully protected under the DPA 2018 & GDPR Legislation.

We may also store or transfer some of your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the DPA 2018 & GDPR and/or to equivalent standards by law.

We may store or transfer some or all of your personal data in countries that are not part of the UK or the European Economic Area (EEA). These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the DPA 2018 & GDPR Legislation as follows:

• We share your data within the group of companies of which we are a part. Where this involves the transfer of personal data outside the EEA, our group ensures that personal data is protected by requiring all companies within the group to follow the same rules with respect to personal data usage. These are known as “binding corporate rules”. More information on binding corporate rules is available from the European Commission and the ICO.
• We share your data with external third parties, as detailed in Part 9 and Part 14, that are based outside of the EEA. The following safeguards are applied to such transfers:
  • We will only transfer your personal data to third countries whose levels of data protection are deemed ‘adequate’ by the UK Government or the European Commission.
  • We use specific contracts with external third parties that are approved by the relevant authorities for the transfer of personal data to third countries. These contracts require the same levels of personal data protection that would apply under the DPA 2018 & GDPR Legislation.
  • Where we transfer your data to a third party based in the US, the data may be protected if they participate in recognized international data protection frameworks (such as the UK Extension to the EU-US Data Privacy Framework) requiring standards similar to those in Europe.

Please contact us using the details below in Part 12 for further information about the particular data protection mechanisms used by us when transferring your personal data to a third country.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

• Limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
• Procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.

9. Do You Share My Personal Data?

We share your personal data with third parties for the purposes of fulfilling your specific enquiry, subject to the following provisions and exceptions:

• If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.
• In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
• We may share your personal data with other companies in our group for marketing purposes. This includes our subsidiaries and/or our holding company and its subsidiaries.

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described in Part 8.

If any personal data is transferred outside of the UK or EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the DPA 2018 & GDPR Legislation, as explained in Part 8.

10. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 12. A Subject Access Request can be submitted directly to our compliance team, and we will guide you through providing verification so we can respond quickly.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request promptly (within 10 days of receipt and, in any case, not more than one calendar month of receiving it). Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

11. International Data Transfer

External third-party service providers who may process personal data on our behalf may be based outside the UK or EEA so their processing of your personal data will involve a transfer of data outside the UK or EEA.

Whenever we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring that appropriate safeguards are implemented. For example, we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data, where we have adopted standard contractual clauses approved for use in the UK and EEA to safeguard the data, or where a derogation applies (for example, if you have given consent to the transfer).

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK or EEA.

12. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Oliver Highfield, Data Protection Officer):

13. Your right to lodge a complaint with a supervisory authority

If we cannot deal with your complaint to your satisfaction you also have the right to complain to a relevant supervisory authority which include:

14. Changes to this Privacy Notice

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be made available on https://ylmuk.co.uk/privacy-policy/.

This Privacy Notice was last updated 03/11/2025. Also you are giving your permission for us to share your information with third parties such as but not limited to:

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