UK-focused savings, enquiries and consumer informationinfo@ylmuk.co.uk · +44 151 947 0293 · 128 City Road, London, EC1V 2NX
YLM UK

Privacy policy

How YLM UK collects, uses, protects and shares personal information.

Rebuild note: the current indexed privacy page contains legacy drafting placeholders and a long third-party list. This version is intentionally clearer and should be reconciled with the business’s actual current partners, lawful bases, retention schedule and ICO registration before going live.

1. Who we are

YLM and Your Lifestyle are trading names of Your Lifestyle Marketing. The business uses personal information to respond to enquiries, provide or arrange relevant services, manage marketing preferences and operate its website.

2. What information we collect

  • Identity details such as name and title.
  • Contact information such as postal address, email address and telephone number.
  • Information supplied in a savings, insurance, utilities, green-energy, vehicle or claims enquiry.
  • Business or professional information where relevant.
  • Website and technical information necessary for security and operation.

3. How we use information

Personal information may be used to communicate with you, process an enquiry, provide information you requested, administer marketing preferences, prevent fraud, protect website and information security, improve services and meet legal or regulatory obligations.

4. Legal bases

Depending on the activity, processing may rely on consent, contract, legal obligation or legitimate interests. Direct marketing must respect the Privacy and Electronic Communications rules as well as UK data-protection law, and consent should be obtained where required.

5. Sharing information

Information may be shared with vetted service providers or partners where this is necessary to fulfil an enquiry, provide a requested service, operate the business, prevent fraud or comply with law. Before publishing this site, maintain an up-to-date partner register that identifies the specific organisations, purposes and lawful bases that apply.

6. International transfers

If personal information is transferred outside the UK, appropriate safeguards should be used where required by UK data-protection law.

7. Retention

Personal information should be retained only for as long as needed for the purpose it was collected, taking account of legal, regulatory, complaint and suppression requirements. The recovered website contains different retention statements, so a single approved retention schedule should be adopted.

8. Security

Reasonable technical and organisational measures should protect personal information against loss, misuse, unauthorised access or disclosure. Access should be restricted to staff and suppliers with a legitimate need.

9. Your rights

  • To be informed about how your data is used.
  • To request access to your personal information.
  • To ask for inaccurate information to be corrected.
  • To request deletion or restriction where the law allows.
  • To object to direct marketing and certain other processing.
  • To withdraw consent where consent is relied upon.
  • To request portability where the legal conditions apply.
  • To complain to the Information Commissioner’s Office.

10. Contact us

Privacy and data-protection requests can be sent to compliance@ylmuk.co.uk, by telephone on +44 151 947 0293 or by post to YLM UK, 128 City Road, London, EC1V 2NX.

11. Changes

This policy should be reviewed whenever the business, partners, technologies or applicable laws change. Display a clear “last updated” date after legal review.